About us
ABOUT US
Crafting your beard journey
With the rise of beard culture,
our community of beard enthusiasts is growing
to celebrate individuality and self-expression.
Discover New Beard Products
Our premium beard products are designed to nourish, style, and maintain your facial hair. From oils and balms to grooming kits, we provide everything you need for a healthy, well-groomed beard that stands out.
Start with the customer – find out what they want and give it to them, especially in beard care.
Transforming grooming standards is achievable.
We’ve done it before.
Meet our grooming specialists
Dedicated professionals driving our success in the grooming industry
Tony Fred
Chief Executive Officer
Founder and chief visionary, Tony is the driving force behind the brand. He loves to engage with customers and develop strategies that resonate with the beard community.
Jordan Blake
Chief Commercial Officer
Mich loves taking on challenges. With his multi-year experience as Commercial Director in the grooming industry, Mich has helped the company to get where it is today. Mich is among the best minds in beard care.
Aline Turner
Chief Product Officer
Emma is a passionate beard care expert who loves sharing her knowledge with others. She leads our team in creating innovative products that cater to every beard type.
Iris Joe
Chief Marketing Officer
Lucas, with his extensive background in product formulation, ensures our products are effective and safe. He is dedicated to enhancing the grooming experience for all our customers.